Stationery Trends

Summer 2019

Stationery Trends Magazine

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Page 32 of 67

S TAT I O N E R Y T R E N D S . C O M 33 JOIN US! DONATE. PARTICIPATE. MAKE A DIFFERENCE. Uniting Our Industry. Improving Lives. Gift for Life Gift for Life is the industry's chari- table organization founded in 1992 to fi ght HIV/AIDS. Through cause marketing partnerships and spe- cial events across the U.S., we have raised more than $5 million for treatment, prevention, education and advocacy. | Connect: "The retailers who do best with our product, display the product," agreed Stringham. "We often have stores create entire window displays with our party supplies. It has great curb appeal and pulls consumers into the stores. We've also found stores that do the best with our product order enough selection that people are able to see the whole party in their mind." My Mind's Eye sends wholesale clients additional product for display only, but ensures that it looks good in the package as well "so that it can easily be incorporated into a high-end boutique," Stringham pointed out. "Whether you buy one piece or an entire collection, the packaging itself is pretty enough to create a beautiful display." Stringham finished that "almost everyone has something to celebrate" — and that is doubly true if they are already perusing your offerings. Party décor as well as the occasional DIY workshop supplies the inspiration to give substance to their milestones as you enhance your sales. And that's a true win-win! S T As you can see from these foiled offerings (clockwise from top left) from Read Between the Lines (Circle 165), Kitty Meow Boutique (Circle 166), Breathless Paper Co. (Circle 167) and AR-EN (Circle 168), the napkin category is taking on greeting card-like messaging at parties. Circle 316

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