Stationery Trends

Summer 2019

Stationery Trends Magazine

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Page 33 of 67

Summer 2019 | S TAT I O N E R Y T R E N D S 34 W hat makes for a successful stationery release in 2019? Well, imagery and sentiments must be compelling and clever, with just the right amount of edge. The paper stock should be of supreme quality, with enhancements like foil, letterpress-effect debossing and soft touch varnish. No detail, down to the envelope interior, should be overlooked. Finally, it should have a charitable component. Oh — and it should still be affordable. If that sounds nearly impossible, it isn't: Those are all elements of Pictura's From Me To You collection of greeting cards, notepads and soft cover notebooks. "We wanted to see a line created featuring fun, hip cards Pictura's latest release combines compelling artwork, clever messaging, and a cause-related component, all with a suggested retail of $3.95. Circle 169. From Me to You and Back Again Pictura's newest collection gives back as it connects loved ones B Y S A R A H S C H WA R T Z E D I TO R - I N - C H I E F

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