Stationery Trends

Summer 2019

Stationery Trends Magazine

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Page 34 of 67

S TAT I O N E R Y T R E N D S . C O M 35 Your favorite white pen in fine, medium and bold! • Opaque white ink POPS on dark and colored papers. • Use for illustrations, lettering, accents, and bright highlights. Sakura of America • Facebook • Instagram • Pinterest: @SakuraofAmerica • YouTube: SakuraColorProducts #gellyrollwhite Lettering by Erica Pinto E l e va te Y o ur A rt w ith a Ra n ge o f L i ne s ! Walk on the Wild Side selections pop at retail thanks to color, verbiage and effects like gold and holographic foils, debossing and embossing. Soft 'N Snarky offerings are lighter in palette, but that doesn't mean they don't pack a lot of attitude regardless! Notepads have a suggested retail of $4.95; Softcover notebooks with the same embellishments as the cards and stitched bindings are $5.95. targeted to a customer with a younger mindset, both in style and text, that also goes one step further to support a cause we care about, while still maintaining a very reasonable price point," explained Michele Frusciano, lead designer. "Too many times you pick up a card because you like the artwork, but then the text is just too over the top or too long or too formal. For this collection we wanted to just have fun with it and make them cards you can really give, and feel good about giving knowing you are supporting an incredibly worthy cause." For every card purchase, Pictura donates five cents to the Brain & Behavior Research Foundation, to contribute to research that alleviates the suffering caused by mental illness. By sending cards out from this collection out into the world, the catalog points out, From Me To You card senders are enriching in ways that extend beyond the card recipient and sender's relationship. Stationery Trends interviewed Frusciano to learn more. ST: What was the inspiration for this collection? MF: We wanted to create something that was a little more laidback in its text, paired with on-trend abstract patterns and artwork, that Circle 317

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