Stationery Trends

Spring 2017

Stationery Trends Magazine

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8 Spring 2 0 1 7 stationerytrends.com E S T . 2 0 0 8 E D I T O R ' S L E T T E R Publisher & COO Kimberly Baker, 616-520-2135 kbaker@greatamericanpublish.com Integrated Marketing Consultant Brian Virgona, 616-350-8360 stads@stationerytrendsmag.com Editor-in-Chief Sarah Schwartz, 216-464-0709 stedit@stationerytrendsmag.com Assistant Editor Sam Ujvary, 616-520-2167 sujvary@greatamericanpublish.com Copy Editor Zeke Jennings, 616-520-2159 zjennings@greatamericanpublish.com Multimedia Designer Stacey Wells, 616-520-2170 stdesign@stationerytrendsmag.com Print Designer Abbey Fowler, 6.25 Paper Circulation Becky Stovall, 616-520-2138 circulation@stationerytrendsmag.com Production Assistant Sam Orsi, 616-520-2148 sorsi@greatamericanpublish.com Creative Director Kristina Howell, 616-520-2168 khowell@greatamericanpublish.com Billing Sally Ostman, 616-520-2136 accounting@stationerytrendsmag.com CEO Matt McCallum, 616-520-2133 publisher@stationerytrendsmag.com Editorial Advisory Board Chandra Greer, GREER Lisa Mattison Roberts, Rock Paper Scissors Holly Bretschneider, Boutique Profits Grace Kang, Pink Olive Audrey Woollen, Urbanic Paper Boutique Daniel Collier, Daniel Richards Publisher 's Advisory Board Glen Biely and Brian Jacobsen, Madison Park Group Greg Geller, The Boatman Group Whitney Kolb, Whitney English LLC & Hicks Paper Goods Mark Smith, Envelopments Patti Stracher, National Stationery Show George White, Up With Paper Editorial and advertising offices at Great American Media Services P.O. Box 128, Sparta, MI 49345 Phone: 616-887-9008 Fax: 616-887-2666 Please visit us online at www.stationerytrends.com. Printed in the U.S.A. Subscriptions are $15 to qualified U.S. retailers. Canadian subscriptions: $56; foreign and all others: $100 per year U.S. funds. Digital subscriptions: $9.95 per year. Single copy and bank issues: $6. Article reprints available upon request. Stationery Trends, Volume 10 Issue 1, (ISSN 2159-7456). Stationery Trends is published Quarterly (Winter, Spring, Summer, Fall) by Great American Media Services, a division of Great American Publishing, 75 Applewood Drive – Suite A, Sparta, MI 49345. Application to Mail at Periodicals Postage Prices is Pending at Sparta, MI and additional mailing offices. POSTMASTER: Send address changes to Stationery Trends, PO Box 128, Sparta, MI 49345 On Milestones & Makers W elcome to our annual National Stationery Show (NSS) issue! As the 71st edition of the show approaches, we at Stationery Trends are celebrating an anniversary of our own. Our inaugural issue was published in Spring 2008 — which means our 10th year has officially begun! We'll be commemorating our decade in print (and digital media) throughout 2017 and into 2018. These will affect the brand across the board — from advertising to our digital offerings; from a redesign to new features within its pages. Start looking for them here next issue — you'll know you've found them when you see the 10-year anniversary icon shown here. All this occurs as I pass a personal milestone: I started covering the stationery market in 1997 — just after NSS in fact. During those 20 years, so much has changed; but what endures is that I am proud to cover this great industry, and prouder still to be someone those within can turn to for insights, publicity — or even just a sympathetic ear. Another element that endures is NSS — and make no mistake about it, despite everything, it remains an industry institution. Not only does it present an opportunity for exhibitors to show what is new as they fill attendee shelves, it is the physical anchor that unifies us all. As it changes — and we all know change is hard — this is essential to keep in mind. Regardless of where in Javits NSS is, it serves as a face-to-face meeting space for those working every day to keep letter-writing, card-sending and invitation-using alive. Having us all in one place for four days is a powerful thing. Despite all the Instagram, Twitter and Facebook posts revolving around NSS — there's no substitute for the real experience. If the show goes, the cohesion of our industry follows on its tail, as it is the only trade show where paper is front and center. I could go on and on, but I'm quickly running out of space here. So sit back, relax and enjoy all that our talented makers have to offer. Until next issue, Photo courtesy of Simone Jowell Photography

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