Stationery Trends

Summer 2017

Stationery Trends Magazine

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Page 49 of 71

50 Summer 2 0 1 7 The cra and DIY category has gone from occasional pastime to way of life BY SARAH SCHWARTZ EDITOR-IN-CHIEF Beyond the Craze Many stationers shy away from crafting and DIY product — but according to the 2016 Creative Products Size of the Industry Study, released at Creativation in January, conducted by MaritzCX and sponsored by the Association For Creative Industries, its growing legion of fans is more likely than not already amongst your clientele. Among its many interesting findings, 63 percent of households, up from 56 percent in 2010, participate in crafts. The online survey, conducted from October 2015 through September 2016 with results from 9,636 respondents, found that 73.4 million households participated in crafts in the past year, and 65.5 million households in the last month. All this brings the total annual US market spend to a hefty $43.893 billion. What is behind this surge? Crafting and DIY have become "an essential counter to the high tech world of gaming and social media," observed David Moses, vice president sales and Stationery meets stitching with calendar kits — this one featuring glow-in-the dark floss, plus diagrams and instructions — from Heather Lins Home. Circle 190.

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