Stationery Trends

Summer 2012

Stationery Trends Magazine

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Volume 5 Issue 4 In This Issue 20 The Creative Process: Hudson Valley Seed Library A new card line greets, then grows. 22 The Color Wheel: Navy Blue The best buoy for the very vogue brights is this versatile, classic shade. 24 Show Me Some: Roman Fonts Calligraphic swashes are breathtaking, but don't overlook these. 29 26 An Event To Remember: Stationery Academy An intense, intensive four days provides invaluable business knowledge. 28 Design from A to Z Are you stocking our top 26? 34 Classic Versus Edgy Two distinctive moods dominate the bridal and baby marketplaces. 40 The Licensing Leap Four very different artists share their insights on the domain. 44 Designer Profile: Claudia Smith A love for color and a fun, festive mood distinguishes her output. On The Cover It's oh so hip to be square with this Vera Wang design from William Arthur, black foil stamped on her exclusive oyster white paper and paired with a large circular save-the-date. Circle 101 In Every Issue 4 6 Editor's Letter Fresh Picks 66 What's Write 68 Wandering the Blogosphere 70 The Retail Guru 72 The Hit List 73 Industry & Trade Show News 73 Trade Show Calendar 74 Letters to the Editor 77 Advertiser Index 78 P.S.: Letterpress & Engraving 50 Little Indulgences The Curly Girl founder brings her vision to life in a cozy boutique. 54 Stationer as Design Partner Retailers can and do provide so much more than just papers. coverage 5.20 12 58 Vignettes & Very Great Finds NSS was rife with compelling product and presentations. 60 LOUIE Winners Named Greeting Card Association honors the industry's top designs. 63 Retail Richness Some of America's most compelling stationers are honored. 64 And the Winners Are ... Third installment of Trendy recipients unveiled. Summer 2012 3 Contents

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