Stationery Trends

Winter 2018

Stationery Trends Magazine

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Page 53 of 75

54 Winter 2 0 1 8 54 SUBTLE STYLE Great design doesn't have to knock one over the head. Often its strength is derives from its very simplicity. Clockwise from top left: Little Goat Paper Co. (Circle 225), Katie Leamon (Circle 226), Iron Curtain Press (Circle 227), theBird+theBeard (Circle 228) and Kat French Design (Circle 229). BY SARAH SCHWARTZ EDITOR-IN-CHIEF So you're stocking up on your spring cards, and don't want to have any to put away until next year? To help you out, I've compiled 16 finds that are strong on their own, but also come from smaller indie brands. Why should you shop small? First off, there's a very good reason indie brands tend to resonate with consumers — they're anything but cookie cutter and much harder to find, which lends them (and by extension, your venue) an air of exclusivity. On top of that, your customers have already shown they're disposed to shop small. Why not give them what they want? SPOT-ON SENTIMENTS Seek out messaging that will resonate with card senders, usually through humor. Often the words will succeed on their own; other times strong imagery will be the icing on the cake! Clockwise from top left: Fresh Out of Ink (Circle 221), Kiss and Punch Designs (Circle 222), The Matt Butler (Circle 223) and Forest & Waves (Circle 224). Salute Mom, Dad and grads with card finds that speak to macro-trends Spring Holiday Round-Up W H AT ' S I N T H E C A R D S

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